Social Media
Some highlights from my social media career!
Use The Story
I believe that storytelling is a necessary ingredient in the “sauce” of a brand’s marketing. While working for Triolo Realty Group, I would create content around the story of a home to better endear it to buyers. One of my favorites involved a home in Bensonhurst, Brooklyn, where the elderly Italian woman that owned the home made sauce from scratch every single Sunday. With that in mind, I filmed and edited a video showcasing the homeowner making her sauce, highlighting the home’s best features, and even included our Broker/Owner (who grew up in the neighborhood) reminiscing about the area.
Build Up and Release
During my time at Triolo Realty Group, we were prepping for the launch of our five-borough servicing: “Triolo Realty Group of new York”. For a week leading up to the announcement, I created video content that counted down and generated buzz. On launch day, we released a video that I had executed from start to finish—from inception to editing to voice-over performance.
Stats Tell the Story
One of my favorite tools to utilize while working at Triolo Realty Group was stats. I frequently made use of market stats to create social media graphics to give consumers an idea of the market and create urgency or solidify a point.
A Strong Visual Voice
While working at Triolo Realty Group, I was given the “keys” to create our brand identity. I created a strong visual concepts that would stop scrolls on social and would feel familiar to consumers on all promotional materials. I utilized thick line-work and a “less is more” approach to make our graphics pop.
Strong On-Location Coverage
One of my favorite freelance contracts, I had the opportunity to help Persei, a local NY band, create their social media presence and generate buzz as they led up to their first two EP releases. I did all photography and videography, and managed their Instagram. Since creation, their instagram now has nearly 1.5k followers and a steady stream of engagement.
Visually Interesting Photography
When shooting photography for social media use, it needs to be visually interesting in order to stop eyes on an overly saturated feed. While shooting all of Persei’s photos, my main intent was to compose photos that would “stop the scroll” and grab the attention of prospective fans. Strong lines, optical illusions, and strong concepts led to high engagement.
Marketing for a Worthy Cause
This project will always be one of my favorites. Back in 2016, I was given the opportunity to help a very special girl with Cerebral Palsy. Chloe Daly was the daughter of one of our clients at Triolo Realty Group and her parents were unable to afford a down payment on an accessible home for their daughter.
After both Triolo Realty Group and our mortgage banker waived their fees, I was tasked with the goal of organizing a fundraising event partnered with a GoFundMe page for Chloe’s family. I created a 30-day campaign that generated buzz towards the fundraiser, which included a viral online challenge called the #FiveDollarProject. In order to participate, people challenged their friends to either donate and post a music video (because Chloe’s favorite thing in the world was music) or donate more towards the campaign.
The campaign was a success, as was the fundraiser, as we raised $14,000 on GoFundMe and nearly $5,000 at the event—which was enough for her family to afford a home that Chloe could finally grown comfortably in. I’m still close to Chloe’s family, and it makes me ecstatic to see her growing into the incredible and strong young woman that she’s continuously working to be.