London OOH Campaign - Fivetran

Objective: Fivetran was attending the Big Data London and Big Data Paris conferences. In order to increase brand awareness in the EMEA region, the team created a large-scale out-of-home campaign surround the area of the conference.

Role: Primary copywriter

Campaign inventory:

  • 10x wrapped taxis

  • 5x digivans

  • Kensington Olympia station domination

  • 5x digital gateways

  • 2x digital towers

  • Unique landing page

  • Paid social

  • Geographically targeted programmatic ads

Outcome:

Increase in a variety of brand awareness metrics

  • 51% more impressions & 34% lower CPM vs. target KPIs

  • 29% more traffic to unique landing page than intended objective

  • 25% increase in direct website traffic to homepage

  • 10% increase in organic search

  • 38% increase in organic social engagement

Chris Lamonica