Homepage Redesign - Fivetran

Objective: As Fivetran’s brand evolved and messaging worked to better speak to an enterprise audience, we looked to improve our homepage’s clarity, conversion rate, and engagement.

Role: Primary copywriter

Visit the homepage here >>> https://www.fivetran.com

Old vs. new below:

Outcome:

  • +3.7% increase in conversion rate

  • Increase in engaged sessions (68% engagement rate for new vs. 53% for old)

  • Increase in visited webpages (7.30 pages for new vs. 5.84 original)

  • Increase in scroll depth (26% for new vs. 17% for old)

  • Increase in CTR

  • Increase in enterprise user engagement

Chris Lamonica